GENRE

LATIN
MUSIC

The rhythm of the Americas. From Cuba's son and salsa to Brazil's bossa nova, from Colombia's cumbia to Puerto Rico's reggaeton — Latin music is among the world's most danced-to sound. Rhythmic complexity, cultural fusion, and an energy that moves bodies across every continent.

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The Sound of Latin

ORIGIN
Latin America & Caribbean
ERA
Early 1900s – present
BPM RANGE
80–130 BPM
KEY CHARACTERISTICS
Clave rhythm · Percussion-heavy · Dance-oriented · Cultural fusion · Call-and-response · Bilingual lyrics

Key Artists

ARTISTS THAT DEFINE LATIN

CELIA CRUZ
HAVANA · SALSA
The Queen of Salsa. Cruz's voice and energy defined the golden age of Latin music worldwide.
BAD BUNNY
PUERTO RICO · REGGAETON
Un Verano Sin Ti made him one of the world's most-streamed artists. Reggaeton's global breakthrough.
CARLOS GARDEL
BUENOS AIRES · TANGO
The voice of tango. Gardel made Argentine tango an international art form in the 1920s–30s.
ROSALÍA
BARCELONA · FLAMENCO-POP
El Mal Querer fused flamenco with electronic production — a new sound for a new generation.
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